WHY CLEANER PRODUCTION?
A paper by Mr. Peter M. Higgins, retired Assistant
Deputy Minister, Conservation and Protection, Environment Canada and
Mr. Arthur D. FitzGerald, Consultant to the World Bank and the
International Finance Corporation.
Mr. Higgins and Mr. FitzGerald currently function as
the policy advisors on the Canadian team that in concert with their
Chinese counterparts is delivering the Canadian International
Development Agency’s China-Canada
Cooperation Project in Cleaner Production. The Canadian
Executing Agency (CEA), PricewaterhouseCoopers LLP/SNC-Lavalin
Environment/Essa Technologies Ltd began work on this project in
1996.
Following the 1992 UN Conference on Environment and
Development, China was the first country to prepare a 15 year
program for sustainable development: Agenda 21. In 1994 Canada's
Minister of Foreign Affairs and Environmental Trade and China's
Minister of Foreign Trade and Economic Cooperation signed a letter
of intent offering to develop three projects in Agenda 21's Priority
Program.
One of the projects, the China-Canada Cooperation
Project in Cleaner Production was developed in 1995. Its goal is to
promote environmentally sustainable development in China by
enhancing its capacity to manage its environment.
The purposes of the Project are to assist China in
implementing “Cleaner Production” (CP) in priority industrial
sectors consistent with China's Priority Program for Agenda 21 by:
strengthening the institutional capacity of the State Economic and
Trade Commission (SETC) and the State Environmental Protection
Administration (SEPA) to promote implementation of “Cleaner
Production” in priority industrial sectors in China; and
supporting government agencies, industries and enterprises in the
application of CP in priority sectors; and fostering cooperation
between Chinese and Canadian counterparts.
A number of papers at this International Conference
will present results that in part have benefited from the
China-Canada Cooperation Project on Cleaner Production. One in
particular, the implementation of cleaner production in Fuyang
Chemical Plant by Mr. Sun Yongqiang, will share the experiences of
that enterprise which was the first case study undertaken in the
China/Canada project.
The authors of this paper, Why Cleaner Production,
are uniquely experienced to present these views. Mr. Higgins is a
retired Assistant Deputy Minister, Conservation and Protection,
Environment Canada and has, in addition, nearly ten years of
international consulting experience. During his time spent as a
public servant in Canada he was responsible for developing the
industrial pollution control strategies put in place in that country
spanning a period of over twenty years. He was the architect of the
first Canadian Environmental Protection Act that embodied the
principles of pollution prevention and life-cycle (cradle to grave)
management of toxic chemicals. As an international consultant he has
shared the Canadian experience in Central Europe, South and South
East Asia, and in Latin America.
Mr. Arthur D. FitzGerald was a member of the Nortel
environmental group that developed the “Free in Three” strategy
for finding alternative technologies that would eliminate the use of
ozone-depleting substances in their industrial processes and
subsequently sharing that technology globally. Since leaving Nortel
he has been a consultant to the International Finance Corporation,
the private-sector financing component of the World Bank Group, and
is currently advising the environment group of the World Bank. The
Pollution Prevention and Abatement Handbook of the World Bank Group
is one of Mr. FitzGerald’s many achievements. That handbook is
becoming the basic guide for institutions supporting industrial
development, as well as being a “benchmark” for many developing
countries and lending institutions. The Handbook advocates using “cleaner
production technologies” and is being recognized globally as an
important and useful tool in achieving sustainable industrial
development.
Both authors have advised the international banking
community on what constitutes an appropriate level of environmental
due diligence in order that project environmental and social risks
are understood, and that consideration of cleaner and appropriate
technologies are deployed so as to ensure sustainability of
projects.
The authors will argue that Cleaner Production, if
fully understood by plant managers and owners, will be adopted by
the desire to increase profitability. Sustainable projects that deal
appropriately with environmental and social factors are also more
likely to be the most profitable. Good business sense argues that
the efficient use of energy, raw materials and human resources will
result in the lowest unit cost for the end product. Inefficient use
of resources results in waste. Waste represents a cost, which if not
managed properly, is a cost to the environment and a burden on
society as a whole. Even if managed properly waste-handling costs
can be extremely high.
The authors will present the case that it is more
cost effective to avoid generating waste than it is to try to
capture it and treat it at the end of a process. The least expensive
cost is to use technologies that minimize the production of waste.
The next least expensive option is to retain wastes within the
process and to re-direct them into the raw material stream or to
recover them when they are still in a more valuable state and can be
used by others. Companies that employ environmental management
systems know where losses are occurring and can reduce their costs
by making adjustments to processes to avoid losses.
The authors will cite various examples of where the
adoption of clean technology has been determined to be an important
factor in enhancing industrial productivity. Most of the specific
examples are drawn from Canadian experience but the application of
this experience is being implemented worldwide in the operations of
the Canadian companies cited. The Canadian experience is in no way
unique and examples of similar productivity and performance benefits
by corporations that embrace environmental management systems and
adopt cleaner production technologies can be found in all corners of
the globe.
A fairly detailed examination of the experience in
Canada with the Canadian pulp and paper industry is included as this
industrial sector was the first in Canada to be subject to national
industrial pollution standards and the process of developing those
standards was undertaken with significant input from the pulp and
paper industry. The lessons learned in this exercise set the pattern
of environmental regulatory activity in Canada. As we now see, the
approach had the effect of stimulating the adoption of cleaner
production technologies. In the 1970s we called it adopting “best
practicable technology”. Over time the language has changed, from
BPT (best practicable technology) to BAT (best available technology)
to the point we are today where we label the technology of choice CP
technology, or cleaner production technology. This has been taken
even one step further and planners today are talking about such
things as ecological industrial parks and deploying the concepts of
industrial ecology.
Other examples which are included in lesser detail
are the experiences of Nortel Networks and the leadership role it
played in switching to less ozone depleting substances in its
manufacturing operations; those of INCO Ltd. in addressing the
unenviable position of being the largest single source of sulphur
dioxide in North America at their Sudbury smelter in Canada; and
closer to where we are now Packages, Inc., a Pakistani pulp and
paper operation which embraced environmental management systems and
instituted major technological improvements in their facility at
Lahore, well in advance of any environmental requirements being
imposed upon them from either provincial or national governments in
Pakistan.
The introductory paragraph in the Chapter “Developing
a Culture of Industrial Environmental Compliance” in the World
Bank Group’s Pollution Prevention and Abatement Handbook is quite
reflective of the Canadian experience. It is worth repeating here as
an introduction to case study on the Canadian pulp and paper
industry.
“Efforts to reduce industrial pollution in
developing countries have focused on developing environmental
and legal frameworks, largely by establishing command and
control regulations and market-based incentives. Overall,
however, formal regulation by itself has not proven very
effective in reducing industrial pollution in these countries.
While there is no substitute for an environmental regulatory
regime, there is a need to focus on what makes industry take
action. Several innovative approaches are now emerging as
effecting ways to improve environmental compliance including
pollution inventories; information on enterprise performance;
cleaner production; environmental management systems; negotiated
agreements; and government-industry partnerships. International
experience is still limited but suggests that industrializing
countries may have much to gain from these approaches in
developing a culture that fosters improved industrial
environmental compliance and overall environmental performance.”
Initially in Canada, as described in the Pulp and
Paper Industry case study, government embarked on a unilateral “command
and control” initiative which resulted in draft regulations that
were focused almost solely on costly end-of-pipe treatment
approaches. When presented to industry it pointed out that
government had chosen the most inefficient options for dealing with
industrial pollution. Fortunately, government agreed to work with
industry to jointly develop regulations and strategies for dealing
with pollution from the pulp and paper industry. From that beginning
evolved an industrial pollution strategy that became the basis of
environmental policy in Canada. Today pollution inventories,
information on enterprise performance, partnerships, negotiated
agreements, voluntary compliance, environmental management systems,
and cleaner production have all become part of the
government-industry environmental culture in Canada.
At the beginning Canadian regulators would have
insisted that operators of sulphite pulp and paper mills install
chemical recovery systems, and end-of-pipe treatment systems.
Industry countered that more efficient approaches were needed, and
that technologies that used wood (the raw material) more efficiently
would ultimately result in a more competitive industry with less
pollution. In the end much of the sector using sulphite pulping
technology opted for technology conversion to thermo chemical
mechanical pulping (TCMP) which resulted in a significantly higher
yield in terms of wood fibre, and significantly less pollution and
less water consumption per tonne of pulp produced. The policy that
resulted from this experience was that government would not dictate
solutions to industry. Governments would establish pollution limits
but leave the solution-choices up to business.
Subsequently other industry sectors, as well as the
pulp and paper industry proposed voluntary solutions and even
offered to work together with government in terms of their
implementation and explanation to the Canadian public. Examples of
these are the Accelerated Reduction of Environmental Toxics (ARET)
initiative and the National Pollutant Release Inventory (NPRI).
Canadian industry has lead the world in a number of
major initiatives including the Canadian chemical industry’s “Responsible
Care” programme which is trademarked to the Canadian Chemical
Producer’s Association, and now being emulated world-wide in more
than forty countries. The “Responsible Care” programme is in
effect a voluntary response by industry aimed at ensuring a new
ethic within the industry for the safe and environmentally sound
management of chemicals over their life cycle. This initiative
flowed from the view of industry that by embracing voluntary
programmes they could design more efficient solutions to their
problems than if they were regulated by governments. More
information on CCPA’s “Responsible Care” programme can be
found at their website, http://www.ccpa.ca
. A paper on the Japanese experience in applying the “Responsible
Care” concept is being presented by Mr. Tanaka Yasuo at this
Conference.
At the conclusion of the paper the authors will list
the lessons learned from the Canadian experience.
CASE STUDY OF THE PULP AND PAPER INDUSTRY
The pulp and paper industry in Canada was a natural
choice as the first industry sector to be considered for the
development of national industrial water pollution control
standards. It represented, on an aggregated basis, the largest
source of organic water pollution from industrial sources.
Individual plants in many cases represented significantly larger
sources of organic pollution burden to the nation’s watercourses
than many middle sized urban communities. It was also an industry
that was a significant contributor to the GNP, and most of its
production was exported. It was both a major employer and major
foreign currency earner.
Many of the pulp mills, particularly in Eastern
Canada, were very old, some of them approaching one hundred years of
age. In Western Canada, pulp mills tended to be larger and newer.
Almost all mills would have been considered large by Chinese
standards. Pulp mill size ranged from several hundred tonnes per day
to more than a thousand tonnes per day. The larger mills tended to
be ones using the Kraft pulping process and the smaller mills tended
to be sulphite mills or groundwood mills making pulp largely for
fine papers and the newsprint industry.
Initial attempts at making industrial pollution
standards relied heavily on information published in the
international literature. Not surprisingly Canadian environmental
rule-making was heavily influenced by what was happening in the
United States. Canada is the United States largest trading partner,
as well as the obverse being true. Many of the early Canadian
environmental specialists got their environmental training in the
United States. At the time Canada began to examine options for
industrial pollution control regulations for the pulp and paper
industry the US Federal Water Pollution Control Administration
(forerunner to the US EPA) had just published what appeared to be an
exhaustive examination of the US pulp and paper industry, and
proposals for that industry’s regulation. The options being
considered were almost exclusively end-of-pipe solutions. Higher
levels of environmental control required secondary treatment, and
higher still levels of control demanded tertiary levels of
treatment. The first draft of the Canadian standards under the
Fisheries Act borrowed heavily from these draft regulations in the
United States.
Had the drafters had more knowledge of the industry,
the reaction from the Canadian pulp and paper industry would have
been better anticipated. Several important lessons were learned that
shaped environmental policy for subsequent rule making for other
industrial sectors. The first lesson learned was that most of the
knowledge related to solving industry’s environmental problems
rests with industry. It was necessary to develop a staff in the
Environment Department that was knowledgeable of this industrial
experience. This was important if the Environment ministry was going
to have an effective dialogue with technical specialists from
industry, but essential if they were going to work together to forge
workable rules that would both benefit the environment and
contribute to an efficient, productive industry.
The pulp and paper industry (through the Canadian
Pulp and Paper Association) proposed that a joint
industry/government expert group should visit (together) governments
and pulp and paper companies in Scandinavia. Their suggestion was
accepted and a group led jointly by the Canadian Pulp and Paper
Association, the author (P.M.Higgins) and a colleague from the
Forestry Service in the Department of the Environment spent several
weeks in Sweden, Finland and Norway. The team included
representatives from the Federal Government, representatives from
several provincial agencies, and technical experts from a number of
Canadian pulp and paper mills.
At the time the Swedish pulp and paper industry was
going through a rationalization driven by the high costs of energy
and the dwindling supplies of wood fibre. The rationalization
program was resulting in industry consolidation (to better locate
operations closer to reliable wood supplies), the institution of
energy conservation measures, and measures to make better use of the
available wood fibre. Environmental controls in Sweden were
emphasizing in-plant changes that effected energy savings, fibre-loss
control and chemical recovery, all contributing greatly to the
reduction of pollution load, but also contributing to the
profitability of industry. External (end-of-the-pipe treatment) was
only included in the requirements of the Swedish Environmental
Protection Board if the in-plant measures did not achieve the level
of clean-up necessary to improve environmental conditions to an
acceptable level of quality. In today’s terminology we would have
described what they were doing as applying Cleaner Production.
The mills visited in Norway and in Finland were
practicing many of the measures we observed in Sweden, and driven by
the same factors (the need to reduce energy costs, and the need to
use fibre more efficiently).
The Canadian team returned to Canada with a new
perspective on what was important in the writing of environmental
regulations. From that time forward regulatory initiatives in the
first instance considered process modification as the primary
strategy for achieving environmental control. The legal authority
under which the federal regulations were being developed did not
allow the federal government to specify processes, or the internal
operations of a plant, but the regulations subsequently developed
were most certainly “technology based” and with a full
understanding of what role in-plant options could achieve. Starting
with the pulp and paper industry, industrial pollution standards
under the Fisheries Act were written on the basis of permitting so
many units of pollution per unit of production. The regulations did
include a requirement that the effluent be non-toxic to fish, by
incorporating an acute lethality provision as a test requirement.
The regulations did not permit dilution as a means of achieving
environmental objectives, and concentration type effluent
limitations were avoided for this very reason. The regulations did
not tell industry what technologies it must use, or what in-plant
measures must be instituted. This was a very important issue of
public policy. In the first instance the Federal Government did not
have the authority to establish such requirements, but more
importantly, leaving the technical choices to industry allowed them
to make the most efficient choices.
An additional element of legislative authority that
was used effectively was a provision in the Fisheries Act that
allowed the Minister of Fisheries to request plans and
specifications of new projects so that the Minister (through
officials) could ascertain whether or not the project was likely to
result in the release of a deleterious substance harmful to the
fisheries resource. In applying the policy, all new pulp and paper
mills were required to meet the effluent requirements at the time
they started operations, and their plans were checked by government
technical specialists. Existing mills were expected to bring their
operation into compliance with the regulatory expectations over a
reasonable period of time. Any mill that contemplated a process
change, or undertook a significant expansion was subject to the
regulatory requirements at the time those changes were made. Again
the plans were checked by technical experts of government, but again
it was the decision of industry as to what technologies they
deployed and how they would attain the regulatory requirements.
Government officials might ask to be given assurances that the
regulatory limits would be attained but did not specify technologies
or solutions.
This intervention by government at an early stage in
project development pre-dated the Government’s commitment to
environmental impact assessment by several years. Examination of the
plans for new developments became an operational requirement in 1969
and the Cabinet Decision establishing the federal environmental
impact assessment policy was taken in 1973. Over time the
examination of project plans and specifications under the Fisheries
Act became integrated into the environmental assessment procedures
being applied by regulatory authorities as they implemented the
requirements of the Government policy. In 1995, with the
proclamation of the Canadian Environmental Assessment Act, these
requirements became a part of the responsibility under CEAA. It was,
and has been, a very important component of pollution prevention in
Canada.
The pulp and paper regulations of 1971 ultimately
embraced two distinct strategies, one for dealing with new
investment, or investment in expansion or significant process
change; and the other for existing industry. The regulations in
effect required new investment to apply up-to-date, efficient, clean
technologies. We did not call it “cleaner production”
technologies at the time but rather applied the term “best
practicable technologies”. But in effect the regulations were
requiring the use of technologies that were more resource efficient,
thereby reducing the generation of wastes and pollution load.
At the time of issuance of the regulations it was
stated that “It is recognized that the national baselines for
effluents represent minimums of control. More stringent effluent
controls might well be required based on particular receiving water
conditions. In such cases, special effluent requirements can be
tailored to each individual situation based on local or regional
requirements.” It was further stated that “It should be
emphasized that the national baseline limitations are based on
practicable recycling and recovery technology, and not on the
environmental quality objectives of the receiving water. They are
expressed in terms of permissible limits of substances in units of
quantity per unit of production and not on concentrations.” The
release went on to state “The principal thrust of our regulatory
program will be to minimize pollution. No new plant will be
constructed which will not control pollution to the highest degree
practicable. Existing industries will be pressed to clean up, with
emphasis being placed on water re-use, up-grading of plant
housekeeping, and where appropriate full conversion of processes to
ones which are less polluting. Less emphasis will be placed on
external hardware which is capable of reducing pollution loads, but
rather the emphasis will be to reduce and/or eliminate pollutants at
their source.”
It was further stated “It is recognized that our
new pollution control regulations are placing an additional burden
on old industries. We are imposing new constraints, new production
costs if you will, on plants built when society had a different set
of values, and industry naturally built to the rules of the time. We
will have to have patience in cleaning up our old plants; it will
take time, it is always more costly to build pollution control
measures into existing systems than it is to build from scratch.”
Existing industry was also given targets for control
in the regulations, but the date of application was left open, to
allow for plant-by-plant negotiated compliance schedules, and the
allowance of pollutants to units of production was somewhat more
generous, in recognition of the greater challenge of retrofit
situations. The objectives remained the same—to get industry to
waste less and thereby reduce pollution load.
When the regulations were enacted in 1971, the pulp
and paper industry was and still is one of the important industrial
sectors within the Canadian economy. In 1971 it contributed about 3%
of the GNP, resulted in sales of about $ 3 billion (in 1971 Canadian
dollars), employed about 74,000 people directly in the production
operations and another 100,000 in woods operations. [Almost all pulp
and paper produced in Canada is derived from wood resources, or
recycled paper which originally was derived from wood resources.]
There were in the order of 150 mills using a variety of
technologies.
In Eastern Canada the production was generally older
and in need of modernization. Rationalization of access to wood
resources was also a matter of some considerable concern to some
operations. It was in Eastern Canada where the older sulphite and
mechanical pulping mills supporting the newsprint industry were
concentrated.
In Western Canada the industry was generally newer,
mills were larger, and they were 'using technology that was more
efficient in the use of wood resources, and more conducive to
chemical recovery systems. Indeed what was important about chemical
recovery was that it was an essential feature of this newer mill
technology keeping operating costs lower, and the mills more
competitive. The shift from sulphite technology in eastern mills to
Kraft technology with chemical recovery in western mills was not
driven by environmental requirements, but a reflection of the
interest of industry in building new capacity that was more
efficient, and also by the fact that the nature of the wood
available to western mills made the Kraft technology, the technology
of choice.
To say that clean up proceeded slowly with existing
capacity would be an understatement. [In a parallel industrial
pollution control initiative with the petroleum refining industry
that industry committed to having requirements in place with “existing”
refineries within five years, and met that commitment.] With the
pulp and paper industry the plant-by-plant, negotiated compliance
programme proceeded at a “snail’s pace”. The early ‘70s saw
pulp and newsprint prices to be at historic lows. Canada had lost
its position of price-setter to the more efficient, lower cost mills
in the Southern US. Profits before and after taxes fell, and there
were adverse trends in profits, dividends, retained earnings and
research and development expenditures. The effects of global over
capacity, and reduced demand was felt especially by Eastern Canadian
mills. It was clear that there had to be some rationalization and
modernization if the Canadian industry was going to remain globally
competitive. Industry was disinclined to commit scarce capital to
pulp mill clean up.
Recognizing this, and still insisting that the
over-riding “polluters pay” principle remain in effect, the
Government looked for new strategies to move its environmental
agenda ahead. The opportunity presented itself through a programme
aimed at regional economic stimulation. In several regions of the
country economic activity lagged the rest of the nation and the
Government had instituted assistance programmes aimed at the
stimulation and creation of new jobs in these economically depressed
areas. It was argued that a job saved was equivalent to a new job
created, and the opportunity to use these economic stimulation funds
to assist in the modernization and rationalization of the pulp and
paper sector was initiated. The programme ran only for a few years
and was concentrated in Eastern Canada. The western component of the
industry complained to government that it should stay out of
programmes aimed at modernizing or rationalizing industry, leaving
that to the private sector alone, as they argued that government
assistance of less competitive components of the industry was
distorting, and that if government insisted on being involved, to be
fair that the same level of assistance to all should be afforded
including retroactive payments to mills that had modernized without
government assistance.
During the short life of the program, industry
modernization/expansion programmes were reviewed by a
federal/provincial committee of specialists before the release of
any government funds to the project. Included on the committee was
an expert from the Department of the Environment to ensure that any
opportunities for energy conservation and pollution reduction were
included in the modernization plans. Generally the plans submitted
were for process changes that made more efficient use of raw
materials and hence were less polluting. Indeed the industry’s
message to government at the time the regulations were being drafted
in the early 1970s, not to require chemical recovery at old sulphite
mills, but to allow industry to consider alternative process
technologies which would be more cost effective to the mill was
borne out in this industry modernization programme where many mills
opted for thermal/chemical/mechanical process combinations which
allowed for industry to produce pulp more cheaply and utilize a
higher proportion of the fibre from their wood supply. This was
effectively the adoption of “cleaner production” technology, not
for environmental reasons but for business reasons.
The regulations enacted in 1971 were being made
obsolete by the introduction of new technologies. In fact, the
requirements for new mills had not anticipated the kinds of
processes that industry was putting in place. Since the regulations
permitted an allowable discharge of units of pollution per unit of
production, and were linked to the wood processing technology, some
of the newer technologies were not covered by the regulations.
Experience had also shown that some refinement in the regulations
was required. In addition it was determined that it was time to give
a definitive date for all mills to meet regulatory requirements.
Nearly 20 years had passed since the first national regulations had
been promulgated. The strategy of requiring all new investment, or
major expansions to meet regulatory requirements had been
successful. All 17 new plants complied with the requirements, but
the number of existing plants meeting the objectives set for
existing plants was not as favourable. The revised regulations
issued in late 1991 included provisions for the newer TCMP
technologies, and also required full compliance by all existing
mills (existing as of 1971) by December 31st 1995. Most mills were
expected to comply two years earlier. Also included in the
regulations was an innovative requirement that industry undertake
and report on environmental effects of their operations. This took
reporting requirements beyond reporting on effluent loading, but
also required industry to examine the condition of the receiving
environment downstream from their facility to determine whether
effluent controls were achieving the desirable level of protection.
Today the industry is generally in compliance. It
prides itself that it has instituted sustainable practices both in
its forestry operations and in its production facilities. It is a
more competitive industry and better able to respond to the cycles
in world demand and price for their product. It still constitutes a
major contributor to GNP, and is Canada’s largest industrial
employer. The industry (combined pulp and paper and forest industry)
added 10,000 jobs in 1997 [22,700 jobs have been added since 1973].
These increases resulted in a total of 261,700 full-time equivalent
direct jobs in 1997, including 65,000 employees of pulp and paper
companies. There are 155 mills across Canada that are the principal
source of employment in over 350 communities. A record $ 9.0 billion
(in different forms of taxation) was paid to all levels of
government in Canada by the Canadian forest industry. $15.7 billion
in compensation and benefits were paid to its employees in 1995 with
an average wage per employee of $47,000 in 1997.
Four out of every five tonnes of paper produced is
exported. In 1996, pulp and paper net exports reached $17.7 billion.
The percentage of exports from this sector of industry to total
Canadian exports has ranged from 14 to 17 percent over the period
1993 to 1997.
The capacity of the industry has increased by almost
20% since the first pulp and paper regulations were enacted in the
early 1970s and the reduction of pollution load as measured by
Biochemical Oxygen Demand (BOD) and Total Suspended Solids (TSS) has
been reduced by almost 90% as can be seen from the following figure.
An industry that has embraced cleaner production options is more
efficient, more competitive, and is positioned to continue to
participate profitably in global markets. It was driven there by the
market place and allowed to make its technology choices by a
regulatory regime that permitted those choices to be made.
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PACKAGES INC., A
PAKISTANI EXAMPLE OF LEADERSHIP
IN THE PULP AND PAPER SECTOR |
The Canadian experience with the pulp and paper
sector leads one to a number of conclusions as to what might
stimulate and encourage “Cleaner Production” and these are set
out later in the paper. However there are many differences between
the pulp and paper sector in Canada and that in China so Canadian
solutions are not necessarily the same as those that will be
required to move the Chinese pulp and paper industry toward “Cleaner
Production”. For one thing the raw material used in Canada and
that used in China are generally different—both technologies
require cellulose fibre but in Canada it is largely derived from
forest products whereas in China and elsewhere in the world
agricultural straw is often the primary raw material. Nonetheless,
the principles driving “Cleaner Production” are the same.
An enterprise, operating in Lahore, Pakistan, is
worthy of note here in terms of its relevance to the problems
confronting the pulp and paper sector in China and in terms of
making the case that “Cleaner Production” just makes good
business sense. This pulp and paper mill, which uses straw as its
raw material, had until recently a batch digestion system, without
chemical recovery, similar to what the author has seen at pulp mills
in China. That company has now installed a continuous digestion
system with chemical recovery and did it because it was a good
business decision. At the time they made the commitment there were
no provincial or national environmental requirements in Pakistan
that would have required that kind of investment.
The modernization of this facility was receiving
investment support from the International Finance Corporation (IFC),
the private sector arm of the World Bank Group. At that time one of
the authors of this paper was undertaking an independent examination
of the application of the IFC’s environmental procedure on behalf
of that institution. Packages Inc. was one of the projects selected
for testing the survey questionnaire being used in this review and
the author had the opportunity to visit the plant in Lahore and
review corporate plans with the management of that company. One of
the happy benefits of this initiative was that the company
recognized in completing the survey questionnaire that it was well
along in its corporate business commitment to establishing a
corporate environmental management system. The company had been
working toward ISO 9000 certification as a means of ensuring quality
control and had been gradually instituting the same principles in
dealing with their environmental issues. As a result of being a
participant in the IFC environmental procedure review they made the
decision to put in place a formal environmental management system as
a priority. They did so not because they were being required to by
any level of regulatory authority or by the IFC but because to them
it made good business sense.
NORTEL NETWORKS LEADERSHIP
Following the conclusion of the Montreal Protocol
for the Protection of the Ozone Layer in 1987, Nortel Networks, a
global leader in the telecommunications industry, set a corporate
goal of eliminating the use of the restricted ozone depleting
substance used in their manufacturing processes within three years,
their “Free in Three” initiative. They achieved this goal and
subsequently made an impressive contribution to the global response
to this issue by sharing their technology and assisting other
companies in eliminating ozone depleting solvents.
Nortel has highlighted their environmental efforts
by having a separate part of their web site dedicated to Nortel
Networks and the environment. Corporately they have instituted
Environment, Health and Safety Management Systems in their
operations world-wide, have institute Product Life Cycle Management
of their products from design to end-of-life and have established
Environmental Performance programmes, with target results being set
for their various business units which they subsequently report on.
Their successes have been well documented and recognized through
numerous international awards since inception of these initiatives
in 1985.
Nortel Networks states at their web site that “Nortel
Networks has demonstrated that sound environmental management can
result in financial benefits to the business and added value to
customers and other stakeholders. By striving for both economic and
environmental efficiencies, we will be a successful business and a
responsible member of the global community.” They further state
“The ability to demonstrate initiatives that reduce the overall
environmental impact of manufacturing, use and disposal of products
could provide potential advantages in the market place”.
THE INCO STORY
In the 1970s, INCO was faced with Provincial
environmental control orders that had the objective of improving air
quality in the vicinity of their smelter facilities in Sudbury,
Ontario. The company response at considerable cost (and with no
economic return) was to build a tall stack that improved
substantially ground-level impingement conditions but effected no
reduction in total sulphur dioxide loading. In effect the company’s
air quality problem was transferred from the geographic environs of
Sudbury to areas further east as the prevailing winds blew from the
west. It was not until it became evident that Canada was suffering a
serious acid rain problem and severe acidification was occurring in
the soft water lakes of the Canadian Shield that a realization
occurred that there had to be massive reductions in the precursors
of acid rain. It was not a local problem but a North American
problem. More than 50% of the precursors of acid rain effecting the
acidification of lakes in Eastern Canada was originating in the
mid-west of the United States. The remaining 50% was of Canadian
origin and the largest single emission source in North America for
sulphur dioxide was the emissions from the INCO operations at
Sudbury. INCO had to do more. Stack gas cleaning would have been
very expensive and with little return of any economic benefit to the
company. The company pleaded for sufficient time to examine new
processing alternatives and began a massive research effort
examining all aspects of the ore processing cycle.
That research resulted in a decision by INCO to
completely rebuild their Sudbury, Ontario, smelting complex. With an
investment of U.S. $530 million the facility was brought on-line in
1993. INCO has stated “By being innovative in our approach, we
designed the new facility not only to curtail emissions but also to
improve our productivity and competitiveness. As a result, our
Sudbury smelting complex is among the most modern and efficient in
the world.”
At its corporate web site, INCO gives several
examples that demonstrate the company’s view that doing the right
thing environmentally is good for business. They have been able to
identify business niches including recycling opportunities that they
have highlighted under the heading “Recycling is Good Business”,
where they make the statement, “Its growth and profitability show
that recycling is not only good for the environment, but also offers
profitable business opportunities.”
It is experience such as this that has given
encouragement to the concept of “industrial ecology” which has
been discussed in a paper given at this Conference on Ecological
industrial networking strategy in Asian industrial development. Some
planners are now advocating co-locating enterprises where the
producer of a waste commodity can serve as the source of raw
materials for another. In Canada, we have experience with the
concept of waste exchanges where a registry is maintained so as to
be able to put enterprises in touch with one another where one is
producing a waste material that might serve as a raw material for
another.
These examples are by no means unique. They are
being replicated around the globe by successful businesses.
International financial institutions, both those that are supporting
development assistance and those that are supporting capital
investment have taken note of the fact that companies that embrace
environmental management systems and deploy “Clean Technology”
are the ones that are likely to be sustainable in the long run as
well as profitable. That is why their due diligence of projects now
include consideration of environmental and social considerations.
There is considerable convergence occurring amongst this group of
important players on this point. It is clear that they have
recognized that “DOING THE RIGHT THING IS GOOD FOR BUSINESS!”
FINALLY, LESSONS LEARNED FROM THE CANADIAN
EXPERIENCE
Based on the Canadian experience the following
conclusions and recommendations are presented:
-
Policy frameworks are more likely to work if
they are kept simple.
-
Utilize the opportunity of modernization and
industrial expansion to encourage “cleaner production”.
-
Take advantage of environmental impact
assessment as a vehicle for ensuring that new and expanded
investments incorporate energy efficient less wasteful
technologies (“cleaner production”).
-
Train designers and people who do environmental
impact assessments, or undertake environmental approval
processes, on the advantages of “cleaner production”.
-
Regulatory frameworks should not dictate
technologies. They should set loading limits and leave the
choices to industry to come up with the most efficient process
or treatment alternatives.
-
Encourage quality assurance and environmental
management systems. Companies that practice these approaches
almost always choose “cleaner production” technologies.
-
Use tools developed by others as appropriate.
The globalization of industry is seeking a level playing field
and many international businesses will either work toward World
Bank guidelines or industry best practices often exceeding in
performance domestic environmental requirements.
-
It is important to monitor experience to
identify any barriers or disincentives to ”cleaner production”.
-
Successful firms, over the longer term, usually
are the ones that produce quality products competitively by
being efficient in their use of energy and raw materials, are
less polluting and more profitable.
-
In that sense it should be viewed that “Cleaner
Production” is not something that is done solely for the
environment. “Cleaner Production” makes good business sense,
and is being embraced voluntarily because it makes good economic
sense.
WHY CLEANER PRODUCTION?
It just makes good business sense. Companies that
deploy “cleaner production” and embrace Environmental Management
Systems not only benefit the environment but generally benefit the
bottom line. They are more efficient in their use of energy, of raw
materials and are more profitable. These are the companies that will
be around over the longer term because they will remain competitive
in an ever more competitive global environment.
In remarks made by Mohamed T. El-Ashry, Chief
Executive Officer and Chairman of the Global Environment Facility,
on the Global Environment and Sustainable Development, presented at
the International Conference on Environmental Management, Health and
Sustainable Development, in Alexandria, Egypt, in March of 1999, he
included the statement, “Where would the world be, what price
would countries and their citizens be paying, without the Montreal
Protocol on ozone-depleting substances? According to a recent
Canadian government study, the overall costs of the Montreal
Protocol through the year 2060 will be about $235 billion, compared
to likely benefits of $459 billion due to reduced damages in
fisheries, agriculture and man-made materials.“ So even on the
macro level, business investments involving “cleaner production”
have overwhelming cost-benefit advantages.
In closing the authors would like to compliment our
hosts in the People’s Republic of China for the initiatives that
have been taken and are being taken to further the application of
“cleaner production”. The City of Taiyuan recently became one of
the first, if not the first, municipality in the world to establish
municipal by-laws that will encourage the adoption of “cleaner
production”. The draft law being developed for the National People’s
Congress will be the first national legislation that will require
that cleaner production be incorporated into investment decisions.
Both the Taiyuan by-laws and the draft legislation on “cleaner
production” include the fundamental principles that will make a
national strategy for cleaner production work.
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